Posted by: K Street Cafe Editor
Has Twitter’s Growth Rate Finally Bottomed Out? (Social Media Today)
Hitwise’s North American Anaylst Bill Trancer asks the question: Is twitter losing momentum?
Use Video to Advance PR Efforts (PR News)
Want to go viral? It’s not as easy as it seems. According to data from TubeMogul, less than 1% of all YouTube videos get more than a million views. Joseph Kingsbury, head of Text 100 Global PR’s social media practice in North America, has a few recommendations to help your video go viral.
Social Media Policies from 80+ Organizations (Mashable)
Many modern businesses often struggle with building an acceptable Social Media Policy for its employees. Here are over 80 policies to help you out with creating one that fits your business.
Posted by: K Street Cafe Editor
The Top Six Reasons Companies are Still Scared of Social Media (Social Media Today)
Social Media Today debunk on why companies should not be scared of Social Media.
Three Top Ways to Damage Your Brand with Social Media (Social Media Today)
Looking for ways to improve customer relations? Here are three easy social media mistakes to avoid when starting your social media networks.
Cross-published from Epolitics.com
Another Twitter-inspired idea from Thursday’s CAP/Internet Advocacy Roundtable discussion: when Alan Rosenblatt talked about Tweeting to “influence the influentials,” he didn’t just mention policymakers, the press and policy professionals. He also brought up the idea of “network influentials,” by which he meant people who reach large numbers of others either publicly or behind-the-scenes. Alan specifically included national and state-level bloggers, prominent Twitterers, individual activists with large personal networks and administrators of sizable email lists, but he basically meant anyone with a following.
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Over recent months, more and more advocacy organizations have started capturing testimonial footage from their constituents and producing short feature videos highlighting priority advocacy issues. Videos can be a powerful tool to deliver highly personalized messages to the Hill and can be easily leveraged through YouTube, Facebook and other social media sites to virally generate attention for a cause.
One recent example is from the American Academy of Dermatology who just launched a moving video about their Camp Discovery program for children with severe and chronic skin diseases. Please take 5 minutes to watch the video. Click here. (more…)
Posted by: K Street Cafe Editor
How to Decipher Your Audiences’ Engagement Preferences (PR News Online)
It’s pretty safe to say that it is easy to identify that most company stakeholders are on social media. However, determining the degree of stakeholders’ engagement that defines organizations’ communications strategies is a little trickier.
Group wants to chalk Capitol steps with entire healthcare bill (The Hill)
Looking for a new way to advocate for your cause? Try chalking. ReadtoVote.org is seeking permission to chalk every word of the healthcare bill on the Capitol steps.
Posted by: K Street Cafe Editor
Not Enough Facebook ‘Friends?’ Buy Them (Wired)
Don’t have enough friends on facebook? An Australian company is selling friends and fans after offering a similar service on twitter.
Required Reading: The 10 Social Media Stories You Might Have Missed (Mashable)
A quick recap of the top ten Social Media story highlights you might have missed after a busy week.
Also published on e.politics
The most fascinating aspect the fallout from South Carolina Rep. Joe Wilson’s “You Lie” moment during Barack Obama’s healthcare speech? What it reveals about the changed world of politics in an internet age.
Since Wednesday evening, Democratic and liberal organizations, websites and email-list-owners ranging from Daily Kos to Wesley Clark to MoveOn to the the Democratic Congressional Campaign Committee have pounced on Wilson’s outburst, pushing their readers or supporters to donate to Wilson’s Democratic challenger. In a pre-internet era, this could not have happened so quickly, effectively or visibly:
How many of those offended by the heretofore little-known Wilson’s outburst — a sense of offense riled up by not only progressive blogs but the DCCC and other Dem organizations — would have, in the pre-Internet age, have searched for a stamp and sent a check to Miller for Congress? Not many, that’s how many. Now, that outrage can be channeled with a few clicks.
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Posted by: K Street Cafe Editor
Life, or Something Like It: Leveraging Advances in Social Aggregation (PR News Online)
Steve Rubel, VP of Digital Insights at Edelman is leading the charge with a new way to consolidate brand management online for businesses and clients alike: Lifestreaming.
What Obama Is Learning from Facebook, Google and Ideo (Wired)
Barack Obama and John Berry, Director of the Office of Personnel Management, are learning on how to attract the best and brightest recent graduates to work for the government from Facebook, Google and Ideo: make it cool.
Five Easy Ways to Jump Start Social Media for Your Business (Reuters)
Feel overwhelmed by Social Media? Here are five easy tips to make Social Media a little more manageable.
What can advocacy and political professionals learn from a travelling Indian food truck? When you are talking about the Fojol Bros “travelling culinary carnival,” it seems quite a lot!
First off, they know how to reach DC audiences, they are masters of getting attention on a limited budget, they are working to build a community of support using social media, and they are proactively engaging their detractors. Sound familiar to any of you advocacy folks! Obviously, part of their appeal is also that they offer delicious Indian food at street vendor prices – but hey, you get where we are going with all this.
For those not familiar with Fojol Bros, they have made a name for themselves traveling around DC in a tricked up 1965 Chevy Step Van blaring festive carnival music. If you go up to order at the window don’t be surprised to see them wearing their signature fake moustaches, one-piece jump suits and Indian wedding turbans. (more…)
Posted by: K Street Cafe Editor
Should We Be More Social or Stay Traditional? (PR News Online)
As the media continues to converge, it is increasingly important for public relations professionals to maintain strong relationships with all reporters and influencers; whether more traditional outlets or the new breed of media bloggers and thought leaders.
Twitter ‘Investigative’ Journalism 101: The Syllabus (Gawker.com)
As journalism strives to remain relevant, will this course begin to pave the way for Twitter to be taken seriously by journalists as a way to break news?
