How To Twitter (Wall Street Journal)
Julia Angwin takes an insightful look at becoming a Twitter user and what she’s learned from using the rapidly growing social networking site.
Social Media Now More Popular Than Email (ReadWriteWeb)
Facebook recently saw its greatest growth among users in the 35-49 year old age range – the social networking site has become a favorite for sharing Web content within this demographic.
Trendsetters’ toolbox: A guide to innovating in 2009 (iMedia Connection)
This article examines the five largest areas of online content – video, social media, digital content, mobile and gaming – and looks at where they are headed for 2009 and 2010.
Government 2.0: The Midlife Crisis (ReadWriteWeb)
Mark Drapeau explains why Government 2.0 has reached its midlife crisis and what it needs to do to get past it.
Part Three of a six-part series, cross-posted on e.politics
With their team in place and technology under development, the Obama campaign wasted no time in building their most important resource: the list of volunteers who would work to elect the Illinois senator president. And just as the campaign would use new media tools to encourage voter turnout and other action in the real world, they employed real-world events to build their list of online activists:
Field teams used various tactics, including collecting addresses at events, via online advertising and by offering incentives such as a free bumper sticker in exchange for contact information. Often, after collecting addresses, follow-up emails steered people to MyBarackObama.com, where they could find information on how to host events themselves.
“Obama’s Road To White House Was Paved With Emails,” David Goetzl, Online Media Daily, December 9, 2008
Skittles Site Receives an Extreme Social Makeover (Mashable)
The Skittles brand has replaced its old Web site with one that feeds directly to its presences on social media sites such as Twitter and Wikipedia.
When Personal and Corporate Web 2.0 Brands Collide (Advertising Age)
David Armano examines the case of Scott Monty from the Ford Motor Company who uses his Twitter account as both a personal and a professional outlet, which has sparked debate among critics about how to balance one’s personal image with a corporate brand when using social media.
How to Get Results from Your Virtual Town Hall
SOPA and PIPA Advocacy Efforts Show the Components of Successful Campaigns
Twitter Ties and the Implications for Grassroots Professionals
K Street Café is a blog where experts from a variety of backgrounds share ways organizations are using current and emerging strategies to help shape public policies.
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