Errors By Bloggers Kill Credibility & Traffic, Study Finds (Read Write Web)
A recent study produced by Goose Grade reveals that blog readers don’t rely on blogs for the majority of their news and are also are less willing to share blogs due to the frequency of spelling and grammatical errors.
Twitter Brings Faster Customer Response Time (Word of Mouth Marketing)
Rapid responses from the customer service departments of large companies on social media and networking sites is becoming the norm.
Crossposted on Mediafuturenow.
Legal issues with privacy in social media stem from the nature of social media – an inherently communicative and open medium. The cliché is that in social media there is no expectation of privacy because the very idea of privacy is inconsistent with a “social” medium. Scott McNealy from Sun Microsystems famously drove home the point with his aphorism of “You already have zero privacy. Get over it.”
But in evidence law, there’s a rule barring assumption of facts not in evidence. Here it’s more simple: Where was it proven that we cannot find privacy in a new communications medium, even one as public as the internet and social media? Let’s go back to basic principles. Everyone talks about how privacy has to “adapt” to a new technological paradigm. I agree that technology and custom require adaptation by a legal system steeped in common law principles with foundations from the 13th century. But I do not agree that the legal system isn’t up to the task.
All you really need to do is look more widely at the law.
10 of the Best Social Media Tools for PR Professionals and Journalists (Masable)
Sarah Evans examines ten new social media tools that are useful for creating collaboration and networking between PR professionals and journalists.
Twitter Voter Report
A volunteer group of Web developers and designers came together to create Voter Report as a way for voters to share their experiences on Election Day.
A few weeks ago, I wrote a post about the change in online communication habits from email to Social Media, suggesting that communicating via social networking sites such as Facebook and Twitter could some day replace more traditional email communication as the method of choice for activists.
Many of the follow up comments I received after the post went something along this line: Excellent – I agree, but how can I convince the ‘higher-ups’ in my organization that we need to use these new tools?
At the most recent Innovative Advocacy conference, two attendees asked one of the panelists similar questions:
How can I convince my Executive Director that we should include Facebook in our advocacy strategy when he or she thinks it’s simply a fad for their high school kids? And, how can I get approval for a policy blog when the general counsel’s office is nervous about not having control over what the public can write in the comments section? READ MORE »
As the Lines Blur, Digital Agencies Are Taking Lead (Ad Age)
With more and more communications strategies focusing on online efforts, there has been an increase in the number of digital agencies chosen over traditional public relations and advertising firms to be an organization’s agency of record.
Tweet Your Voting Moment (New York Times)
The New York Times has set up a hashtag on Twitter.com to allow tech-savvy voters to report on any negative experiences they encounter at the polls.
LinkedIn’s New Apps Are All Work and No Play (Wired)
LinkedIn, one of the most well-known social networking sites geared toward professionals, is following in the footsteps of Facebook to allow outside developers to create applications for users.
Exploring Television as the Next Social Frontier (Word of Mouth Marketing)
Could TV become the next development in social media? This piece takes a look at the future of TV as a vehicle for two-way communication.
Twitter Goes Mainstream (Wall Street Journal)
Jessica E. Vascellaro takes a brief look at the rising popularity of Twitter, both in personal and professional uses.
Obama Dominates Content Sharing as Election Approaches (Mashable)
Mashable examines the top content sharing trends seen on social media and bookmarking Web sites associated with the Presidential and Vice Presidential candidates.
Twitter’s Role in Digital Democracy (Internet Revolution)
Twitter is providing an open dialogue for the presidential candidates to not only spread their message, but to also communicate in a two-way conversation with their supporters.
How Much is YouTube Worth to Obama and McCain? (Tech President)
Micah L. Sifry examines how future political candidates may not be able to ignore the power of YouTube following Senator Obama’s success with the video site.
Tracking Trends Twitter Style (Word of Mouth Marketing)
Word of Mouth Marking declares that Twitter is the best way to stay up-to-date with the latest pop culture trends.
The 7 Habits of Highly Effective Business Bloggers (The Blog Council)
The most important techniques for business bloggers are to remain honest, engage in the conversation and remember that there is more to the process than just words.
Mobilizing online activists is the bread and butter of many advocacy organizations. But successful campaigns need to go beyond signing petitions and sending emails to policymakers. Yes, these remain important elements to any campaign, but it is equally important to use the internet as a persuasion vehicle. While campaigns are driving activists to take action, they should also be working to spread the message of the campaign across the web.
One way to achieve this is to incorporate a fundraising appeal specifically designed to raise money to run online ads for the campaign. Online ads are not only affordable, but they can also be very effective at persuasion and shaping the language of a policy debate.
We have been using this approach recently at the Center for American Progress Action Fund. Our two current campaigns, How Did This Happen?, a campaign to educate the public about how conservative policies and ideology are the root cause of the current financial crisis (HowDidThisHappen.org), and the Golden Pledge to protect Social Security from privatization (GoldenPledge.org) each supplement an action request with a fundraising appeal to help run online ads promoting the campaign’s message (see the ad images below).
While funds raised in this manner may be modest for some campaigns, it doesn’t take much to make a difference. For example, running the ads on blogs, rather than major media sites, can be very cost effective. For each $1,500 raised, an ad can be served nearly a million times. That is enough exposure to reach tens, if not hundreds of thousands, of new eyeballs; people who are not already on your email list.
And if you build a tell-a-friend feature into the campaign, so that anyone taking action or donating funds on your website is prompted to send the link around, you have the potential to reach even more people.
(cross-posted from the Open Senate Project blog)
Sunlight has just sent out the following press release, announcing the launch of the Open Senate Project.
As Ellen blogged this morning, we’re delighted to have Majority Leader Reid’s endorsement of the effort, so we can apply the same public discussion and analysis to Senate reform priorities as we’ve applied to the House.
Will Obama’s Transparent Gov’t Make Advocacy Org’s Obsolete?
Tweeting for Dollars: A New Way for Nonprofits to Raise Money Online?
K Street Café is a blog where experts from a variety of backgrounds share new and novel ways technology, the Internet and social media are being used to shape public policies.
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